Climbers Against Cancer - Web Design & Development

Climbers Against Cancer (CAC) is a charity that raises funds and awareness for cancer research throughout the worldwide climbing community. Funds are raised through the sales of their brightly coloured t-shirts, hoodies, underwear and climbing equipment. A purely volunteer driven, not-for-profit organisation. Workhouse are a registered supporter of the charity, a capacity which has seen us complete a wide variety of design and marketing work .

Client Climbers Against Cancer Sector Not-for-profit Services Website Design & Development

The Brief

We completed the original CAC website back in March 2012,
and although the client loved it then it was time for a refresh.
A new, slicker look was one consideration, as well as increased functionality and an improved user experience journey.
As the charity raises funds through sales of merchandise, it was important that the website had flawless ecommerce functionality. It would also need to be able to process donations in a simple
and effective manner.

Design & User Experience

The creative team worked up a fresh design with an improved user journey in mind.
We used a light colour palette alongside the existing brand colours to ensure it was easy on the eye and 100% legible.

Content

Our content team set to work adding copy to the website, ensuring it was optimised to perform well in search engine result pages for key search queries. As the charity relies on donors and volunteers it was important that the tone of voice was compelling and inspirational.

Development

The website itself was built to incorporate the added functionality using Wordpress as a CMS (Themosis Framework) and WooCommerce for the online store. This enabled us to create a seamless journey between the content and ecommerce sides of the website.

Ecommerce

The old website used a third party ecommerce application for its online store. With the new site we ensured it was fully integrated using WooCommerce, giving CAC greater control over their online store and reducing the reliance on third party software. This would also create a simpler user journey for visitors to the website.

Climbing Centre Finder

CAC have a list of approved climbing centres across the world, the new website has in built functionality for climbers to find their nearest centre alongside an integrated map for directions.

Community Features

A big part of Climbers Against Cancer is their community of climbers who all spread the word and help them to raise funds. The social wall was a new innovation that allows visitors to upload their pictures wearing CAC merchandise.

Intelligent Planning

We worked closely with CAC to plan out the website with all of the desired features based on research into their target audiences and used wireframes to ensure we had the journey perfect before design began.

Creative Grafters

The creative team are well versed in the CAC brand and were able to create visuals that perfectly matched their requirement and tone of voice.

Beautiful Results

Take a gander for yourself, wander over to www.climbersagainstcancer.org

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