British Ceramic Tile - Web Design, Development & Branding

In early 2016 we held a meeting with British Ceramic Tile to discuss their trade/specification brand, known at this time as Project. We outlined our reasoning for carrying out a rebrand exercise on Project, which included bringing the brand more in-line with the tile manufacturers other internal brand - House of British Ceramic Tile.

From this we developed a new brand identity under the name ‘British Ceramic Tile: Specification’.

Client British Ceramic Tile Sector B2B Services Branding
Website Development

At a glance

Logo & Brand Development

We developed the new logo and brand identity to work across a variety of mediums and be in-keeping with the House of British Ceramic Tile logo.


The website was developed with the new brand identity in mind and included a number of cutting edge features.

Tone of Voice

We developed a unique tone of voice for the brand that was based on research from their target audience (architects, housebuilders and interior designers).

British Ceramic Tile Specification

Intelligent Planning

We spent time discussing the requirements of the new brand and how it would fit with British Ceramic Tile’s other internal brands.

With architects, interior designers and housebuilders the intended target market, we carried out extensive research to ensure we created a brand that would appeal widely to this audience. We then set to work outlining the values and personality that we wanted to shine through in the new brand.

British Ceramic Tile Specification

Creative Grafters

We worked up a number of different looks and experimented with colours, logo options, typefaces and layouts which we tested across various online and offline mediums. Knowing that a brand is so much more than the way something looks, we developed a unique tone of voice that was in-keeping with the brand’s values and personality.

Beautiful Results

Once complete we managed to seamlessly transition from the existing Project brand to the new identity. This involved rolling the new branding across a wide array of marketing collateral, including brochures, business cards, stationery, leaflets and much more.

Simultaneously we launched a brand new, state-of-the-art website with innovative new features and cutting edge technology. This was all communicated to the existing customer base to ensure there was minimal disruption to the business or confusion over the change itself.

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