1838 Wallcoverings - Ecommerce and Website Development

1838 Wallcoverings are an online retailer for luxury wallpapers, utilising artisan and highly skilled surface printing techniques on their unique ranges. All of their products are manufactured in Lancashire and shipped nationally and internationally through an approved network of independent distributors.

Visit the 1838 website

Client Surface Print Sector B2C Services Website Design and Development

The Brief

1838 first came to us to design a website that displayed their beautiful wallcoverings and allowed users to order samples. However, it soon became apparent that it would be advantageous to incorporate full ecommerce functionality that would allow users to buy wallpaper directly from the website. In order to provide a truly user friendly journey for visitors there were a number of functionality requirements that would require our bespoke development skills.

Intuitive product filters

With such a large product range, it was important that visitors would be able to easily navigate the site and find the wallpaper they’re looking for. We built an extensive product filter system allowing visitors to search by colour, style, collection or design.

Wallpaper roll and adhesive calculator

We created a bespoke algorithms that allows visitors to the website to calculate the approximate number of rolls and amount of adhesive they will need for a project simply by entering the height and width of the walls they are covering.


The website is fully integrated with ecommerce functionality allowing visitors to purchase wallpaper by the roll in a simple, instinctive user journey. Visitors to the website can create an account or checkout as a guest.

Sample Service

Visitors to the website can browse through the full range of 1838’s premium wallpaper and request samples. Limitations were put in place to ensure that too many samples could not be ordered, which is why the decision was made to limit it to 4 per order.

Intelligent Planning

Before a single line of code was written we first mapped out the requirements and drew up a plan. We created a sitemap and wireframes to first test the proposed user journey of the website and ensure that it was easy to navigate and logical by design.

Creative Grafters

It was crucially important that the design of the website matched 1838’s artisan and rustic aesthetics and displayed their products in a way that would allow users to see them in situ and prompt sales.

Beautiful Results

The client was delighted with the results. Take a look for yourself: 1838wallcoverings.com

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