The Inn At Whitewell
The Inn at Whitewell is a beautifully iconic Inn nestled in the Forest of Bowland offering quality, locally sourced food and a drink. The inn required a new website in-keeping with their authentic, rural aesthetic and values.
The site needed to appeal to the inns varied audience who are interested in good food and drink, a friendly environment and stunning setting. The aim was for the site to be agreeable with the inns eclectic clientele of older and younger patrons, we had to be careful not to alienate either audience whilst reflecting the inns strong character which is “relaxed and friendly” and “devoid of snobbery”.
To create a website with modern functionality and classic appeal. The website was created to be fully mobile optimised and provide a flawless user experience whilst being elegant and understated in appearance, much like the inn itself. Testing was carried out to better understand how visitors used the existing site, this formed the basis for the layout of the new site which was optimised for the best user journey.
The client was delighted with the new website, especially how it captured and complimented the personality of the inn itself and the improved functionality that it offered. Take a look for yourself: http://www.innatwhitewell.com/