To design a suite of Christmas literature for the James’ Places group of 6 businesses that reflects the individual character of the venues but still maintains a group feel. With Christmas Parties that appeal to the corporate audience, the Christmas Eve Family parties primarily aimed at families with school age children and New Years Eve for groups and couples the design must have broad appeal and the flexibility to work in a stand-alone format.
Each business has a geographical and demographic target audience, however due to the nature of the Christmas offer each piece had to have broad appeal to corporate, group, family and individuals alike.
To produce beautiful Christmas design using non-religious symbology to reflect the character and features of the venues whilst maintaining the brand colours and fonts associated with each individual business.
A delighted client, great anecdotal customer feedback and pretty much sold out events.