Extreme Experiences Sky Sports News Competition

Crown Trade

Challenge

Crown Trade wanted to focus on their Clean Extreme product for the sponsorship of Sky Sports News HQ and briefed Workhouse to create an advertising campaign to run alongside the sponsorship, giving winners the chance of red letter day experiences.

Audience

Tradesmen (painters and decorators) watching Sky Sports News and in the market for quality paints as tools of their trade.

Approach

A dedicated microsite was created to manage the competition, along with supporting POS, online banner adverts and an eMarketing campaign to draw people to the site and enter the competition.

What was involved

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