WTCC Yearbook App

Eurosport

Challenge

Eurosport alongside their UK PR company Mediatica wanted a new approach to the established Coffee Table yearbooks we had been producing previously. The challenge was to find a digital route that could take advantage of all their video content and tell the story of the visually exciting World Touring Car Championship.

 

Audience

Predominantly young males aged between 18 and 35 mainly across Europe and Asia. Car manufacturers involved in the championship: Honda, Citroen, Lada, BMW, Seat and Chevrolet plus technical suppliers such as Yokohama tyres and Valvoline Oils.

 

Approach

A fully interactive digital magazine was created using the same platform used by Top Gear and Mens Health (similar audience). As Apple Approved Developers we were able to produce and publish the entire publication in-house. Various renditions were created to enable the publication to be viewed on Kindle and Android devices as well as iPad.

 

Results

Eurosport and their partners were delighted with the final product which was launched at the FIA Awards in Paris. Lorraine Deloison, Communication Director at Eurosport Events commented: “This is a really great job! Congratulations to all”.

 

What was involved

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