Colour Mixing Campaign

Crown Paints International

Challenge

The requirements were to create a suite of designs that could be used on posters, banners and advertisements and be easily translatable for local use on a global basis.

Audience

The target audience is mainly professional decorators and homeowners looking to bring their personal touch to their home.

Approach

We wanted to create a fresh new campaign for the global market of Crown Paints International that reflected personal colour, but embodied the feelings of previous campaigns so that this was a fresh take on an established message.

Results

A suite of images that reflect the ‘personal’ touch and illustrate how the colours work in a variety of rooms. The room sets and colours chosen also reflect the latest colour trends for 2015.

What was involved

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