British Ceramic Tile
Our client’s aim for 2014 was to launch a retail brand, aimed at engaging for the first time with consumers and increasing traffic to a community of independent tile retailers across the UK.
Consumers (homeowners, DIYers, landlords), tile retailers, interior designers and the press.
Extensive research was undertaken into the consumer use of websites and the internet, the style, size, build and content of consumer facing sites and in particular, content relevant to the home interiors market. This helped shape the current site which has clearly separate sections fulfilling different roles; advice, inspirations and trends, product and range information, and where to buy.
The website is central to ongoing communications through social media, automated eMarketing and offline activity.
Each section of the site has a different look and feel to appeal to the types of visitor, however the user experience is wholly geared to choosing product(s) and ending each visit by supplying the visitor with their nearest retailer(s) contact details to facilitate an order. Inspirational roomset imagery was, and remains, a huge factor in helping the audience to a decision.