Exhibition Stand Branding

British Ceramic Tile

Challenge

British Ceramic Tile attend a number of high profile industry events around the world each year. To coincide with the launch of their ‘House of British Ceramic Tile’ retail brand, their presence at the events was increased through a clever stand design with separate rooms to display as many of their tile ranges as possible within the one stand. The brief was to help incorporate each of their branded ranges, along with their corporate brand, into the stand design in a subtle, yet memorable way.

 

Audience

Main players within the tiling and surfaces industries, larger retailers from the UK and around the world, competitors and more importantly potential customers and licensed brands for our client to collaborate with.

 

Approach

Our branding team worked alongside the stand build contractor to incorporate the right brand identity in the right positions throughout the ‘house’. Avoiding overkill, the brand was to be easily visible from all angles of entry onto the stand and from outside the stand to reach passers-by. Within the ‘house’, those rooms which contained designer or branded ranges required styling within brand guidelines in a flexible way so as not to distract from the products on display. This also applied to the creative solutions we provided for ‘British’ style merchandise; branded bags, minis, telephone boxes, pens, USBs, keyrings and replica tile trucks.

 

Results

A stylish, on-brand exhibition presence with every inch considered and every brand box ticked. A definite show-stopper and a perfect solution for displaying multiple tiling solutions within a single space.

 

What was involved

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