What is SEO?
SEO is the process of ensuring your website is appealing to search engines with the aim of ranking higher in the results pages. It’s a many-headed beast as there are numerous ‘ranking signals’ by which a search engine will score a page and ultimately decide where it lands in the results page.
SEO can be split into two disciplines, technical and on-page. Technical SEO is made up of ranking factors that aren't affected by the content, such as site speed and architecture. On-page SEO refers to those factors that are driven by the content on your website, the things that users see when they visit your website.