Unless you’ve put some real effort into optimising your website, it’s very likely that it isn’t performing to its maximum potential. There’s an adage in the marketing industry that goes a bit like this… If you’re on page 2 of the search engine results, you might as well not exist at all.
SEO is the process of ensuring your website is appealing to search engines with the aim of ranking higher in the results pages. It’s a many-headed beast as there are numerous ‘ranking signals’ by which a search engine will score a page and ultimately decide where it lands in the results page.
SEO can be split into two disciplines, technical and on-page. Technical SEO is made up of ranking factors that aren't affected by the content, such as site speed and architecture. On-page SEO refers to those factors that are driven by the content on your website, the things that users see when they visit your website.
We carry out thorough analysis and testing to highlight the areas in need of optimisation. Simultaneously, we also seek to find gaps in the content that need to be filled.
Once we have the data we need, we set to work fixing existing content and creating new content that's optimised for the search engine results pages.
We continually monitor and improve website content to ensure it stays relevant and performs at a high level. SEO is always changing, it's important to stay up-to-date.
It takes a very broad skillset to fully optimise a website, this includes development, technical and design skills at the very least. Many businesses don’t have these skills in-house, and it would be expensive to recruit or train for them. Partnering with an agency allows businesses to get a quality SEO strategy and ensure they have experts working in all of the key areas.
Like we said, it takes a broad skillset to create an effective SEO strategy. We have all of the following skills in-house to ensure your website ranks highly: