You type a search query into Google or any of the other search engines and look through the options it fires back. Your business isn’t there. Your competitors are, but you’re not. You keep clicking through the pages and finally find your business on page 3, 4, 5 or even worse. It’s actually irrelevant which one as the old adage in SEO (Search Engine Optimisation) is that if you’re not on the first page or the top of page 2, you might as well not be on at all!
So, we know you want to be on page 1 and you’re setting your sights on the top organic spot. But how do you do that? SEO copywriting is the best place to start.
SEO copywriting is the process of building content that will be looked at favourably by search engines such as Google. It’s not enough to be just a good writer, SEO copywriting is a skill within itself.
Here are the top 5 reasons that your website needs SEO copywriting:
There are surely some high-value phrases you would like to rank on the first page of Google for. SEO copywriting can help you to realise which keywords and phrases would hold the most value for them and then create a strategy to start ranking highly for them. With a solid keyword strategy you can increase your organic traffic exponentially.
Too often with modern websites the visual aspects are prioritised over content. Of course, a slick looking website is important and great design can majorly help a website, but ultimately it’s the words and content that will convince people to convert. Great SEO copywriting won’t just help your website to rank, it will also persuade your visitors to complete a transaction or any other conversion.
The quality of your SEO copywriting and content can directly affect your website’s SEO efforts. Quality writing can attract more links back to your website than poorly written content which will directly influence your ranking position. Not only that, it will keep visitors regularly returning to your website as they start to view it as a source of knowledge. It’s also important to consider that quantity doesn’t mean quality. Writing for being and being engaging is the number 1 factor to consider when it comes to SEO copywriting.
One of the main reasons that people use the internet is to search for answers. If your website is packed with insightful and useful content people will start to think of it as a resource. Use your content to inform your audience about your chosen expertise and provide valuable insights and position yourself as a knowledge leader.
There are many occasions that Google and other search engines can actually penalise a website, one of these is for duplicate content. This happens often when businesses buy pre-written content for their website which usually isn’t unique. It also happens when ecommerce websites simply use the pre-written product description on their listings. Investing in unique, well written and optimised content will always pay dividends for your website.
Fantastic SEO copywriting is a skill that’s learned over time and requires a number of disciplines and a wealth of knowledge to master. For help with your SEO strategy and copywriting needs, contact us on 01254 878956 or email email@example.com.