4 Ways Blogging and Content Creation Can Benefit Your Business

Quite often, we get people questioning the purpose behind writing regular blog posts and creating content for their website. Sure, blogs may have started out as a way for angsty teenagers to vent their frustrations anonymously in online diaries, but they have come a long way since those days.

Creating regular, engaging content for your audience can benefit your website and business in more ways than you might imagine.

#1 – It drives traffic to your website

There are approximately 3.5 billion searches on Google every day and a good chunk of those are people looking for answers. If you are posting high-quality content on a regular basis you will soon see your traffic numbers start to rise.

More traffic will often mean more conversions, so it’s absolutely true that there’s money to be made from blogging.

#2 – Supercharge your website’s SEO efforts

By now you probably know how lucrative it can be to appear at the top of Google’s search rankings. If you don’t, then take our word for it, that number 1 spot is worth its weight in gold for the right website.

One of the major ranking factors for Google is that a website is regularly updated with high-quality content that keeps people visiting. Also, if your content is truly great then it’s highly likely that it will be shared on social media and linked back to from other websites. These are all strong signals to Google that your website should be a contender for their coveted number 1 spot.

#3 – Position your business as an industry knowledge leader

Use your blog as a place to share helpful advice and insights that your target audience might be searching for. If people start to think of you as an authority on your niche topic, you can be sure that you will be the one they come to when they need your product or service.

#4 – Grow your mailing list

A well-subscribed mailing list can be one of the single most valuable things for a business of any size. You can use your content to encourage people to subscribe and if your content is good quality enough, they will. Email marketing remains one of the most effective online marketing tactics, but even the best campaigns can be let down by a small, poorly subscribed mailing list.

Need help developing high-quality content that converts on your website? The team at Workhouse can help!


Give us a call on 01254 878956 or email hello@workhousemarketing.com.