What is User Experience Design?
UX design is one of the most critical stages of any digital project. Put simply, UX is the process of ensuring that your website or application is as user friendly as possible and pleasurable to use. The goal is to create an intuitive interface that is as simple to navigate as possible. If you have ever used a website or application that’s confusing and overly complicated, you’ll know how infuriating it can be.
UX design works on 5 key principles, which dictate that digital projects should be digestible, clear, trustworthy, familiar and delightful.
This stage comes before any aesthetic design is added to the project, which allows a UX designer to focus solely on how the journey will work. Well organised content and an intuitive user journey is also beneficial to the overall health of a website in terms of SEO and leads.