What is copywriting?
But, we can all write… can’t we? Sure, but good copywriting is about much more than the ability to string a few sentences together and place a semicolon successfully. Modern copywriting has branched into a number of disciplines, each of which is a skill in its own right.
The art of copywriting isn't to use flowery, complex language that demonstrates an expert command of the English language, it's to write with the intended audience and platform in mind. Often times it's more important to be brief and convey a message clearly in as few words as possible, the less is more approach.