Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

28 Feb 2018

‘Sell the sizzle, not the steak’ – why we sell benefits, not features…

One of the oldest adages in the advertising and marketing community is, ‘features tell, but benefits sell’. Essentially, it means that if you want to sell something, you should focus on how your product benefits the customer, not the features it has. Of course, features are still important, they’re just not the driver for most…

Read more
Category: Marketing By: Workhouse Marketing

08 Feb 2018

A Client’s Guide to Appointing a Marketing Agency

The very start of a client and agency relationship is important, it can set the tone for how any future projects will go and ultimately whether it will be a long and productive partnership. At Workhouse, we dedicate a lot of time to improving our relationships and the way we work with our clients. However,…

Read more
Category: Marketing By: Workhouse Marketing

29 Jan 2018

Time to defend the title! Workhouse named as finalists for Creative Agency Award at Red Rose Awards ‘18

There were a number of highlights for us at Workhouse in 2017, but one that really stands out was our triumphant win at the annual Red Rose Awards when we were presented with the Creative Agency Award at the ceremony in Blackpool. Well, it looks like we’ll have to don the tuxedos once again and…

Read more
Category: Awards By: Workhouse Marketing

29 Jan 2018

Facebook’s changed their algorithm (again). Here’s what it means for your business page…

Alright, what’s happened here then? It would seem that Google and Facebook are locked in a fierce battle to decide who can change their algorithm most often. Stand down SEO’s, it’s time for the social team to despair as Mark Zuckerberg recently announced they would be once again changing its news feed algorithm (a.k.a. Edgerank)…

Read more
Category: Social Media By: Workhouse Marketing

27 Oct 2017

The North v South Marketing Agency Divide – Which Should You Choose?

I know what you’re thinking, a northern marketing agency writing a comment piece on whether to choose a northern or southern agency for your business. No points for guessing which side of the debate we fall on. However, if you will indulge me for just 5 minutes (less if you read fast) you will hopefully…

Read more
Category: Uncategorized By: Workhouse Marketing

04 Sep 2017

User Experience Rules for Online Advertisements and Pop-Ups in Web Design

We’ve all experienced it (excuse the pun). You click a link eager to devour the juicy content that’s been promised on the other side. Your mouse cursor hovers over the play button expectantly and then BANG, you have to look at an annoying advertisement first. ‘Sign up to our mailing list’, ‘buy this’, ‘click here’,…

Read more
Category: Website Design By: Workhouse Marketing

10 Jul 2017

5 Reasons Quality SEO Copywriting is Essential to Your Website

You type a search query into Google or any of the other search engines and look through the options it fires back. Your business isn’t there. Your competitors are, but you’re not. You keep clicking through the pages and finally find your business on page 3, 4, 5 or even worse. It’s actually irrelevant which…

Read more
Category: Digital, Marketing By: Workhouse Marketing

04 Jul 2017

Facebook Ads – Do you just click the ‘Boost post’ button? Here’s why you shouldn’t!

If you have a Facebook page for your business you may well have realised the huge potential of running Facebook ads. However, if you’re one of the many businesses that simply press the ‘Boost post’ button that shows up on each of your posts I have some bad news for you… You have more than…

Read more
Category: Social Media By: Workhouse Marketing

16 May 2017

Workhouse Marketing debuts at the Prolific North Awards

Sometimes it’s good to blow your own trumpet, and after a great 2017 so far at Workhouse, we decided it was time to pucker up and blast out a tune for ourselves. Firstly, our win at the Red Rose Awards for ‘Creative Agency of the Year’ was fantastic and put the entire team in good…

Read more
Category: Awards, The Team By: Workhouse Marketing

15 May 2017

3 SEO Friendly Strategies for Building Links

Search engine optimisation (SEO) is a complicated business that takes a lot of skill and know how (and we must admit, sometimes a bit of dumb luck). SEO practices can be split into two categories: on-page and off-page. On-page strategies refer to anything you might do to make a web page more attractive to a…

Read more
Category: Industry, Marketing By: Workhouse Marketing

1 2 3 4 8