Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

03 May 2016

5 Simple Tips for Writing Better Copy

There’s no one size fits all approach to writing great copy, but there are a few things that can be done to improve most pieces. In this post we’re going to look at 5 very simple steps on how to write better copy. #1 Keep it simple We all like to show off, it’s in our…

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Category: Industry By: Workhouse Marketing

26 Apr 2016

LinkedIn Ads: An Introduction…

We recently shared posts with introductions to the Facebook and Twitter advertising systems. Our latest and last in this series of posts is going to look at how to use LinkedIn ads. LinkedIn is known as ‘The Professional Network’, it might not be the right option for every business, but by the end of this…

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Category: Social Media By: Workhouse Marketing

14 Apr 2016

Twitter Ads: An Introduction To…

Recently we posted an article on Facebook’s ads system, well they’re not the only game in town! Micro-blogging site Twitter also has an ad platform, but the two work in very different ways. In this article we’re going to look at how to use Twitter ads and the targeting options available on the platform. Finding the…

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Category: Social Media By: Workhouse Marketing

06 Apr 2016

Facebook Ads: An Introduction…

If you aren’t already familiar with it then take it from us, Facebook’s advertising platform can be an incredibly powerful tool for your business. Whether you’re small, large, local or multinational there’s an application for Facebook ads and if you haven’t used them yet, then you may well be missing a trick. In this article,…

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Category: Social Media By: Workhouse Marketing

22 Mar 2016

Got Tech? Marketing Technology In 2016

Step into any marketing department or agency in the world and you will hear a variety of names for different types of technology they use to plan, execute and measure their marketing activities. Setting out to master them all is next to impossible, as over the last 5 years the number of marketing technology platforms…

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Category: Industry By: Workhouse Marketing

17 Mar 2016

“Guinness Is Good For You” – Guinness Advertising Throughout History

It’s St. Patricks Day and that is synonymous with one beer brand, Guinness. The beer has been brewed in Dublin since 1759, to put that into context, Guinness was probably giving your great, great, great Grandfather a headache on a Sunday morning. One thing that has always stood out about the popular Irish Dry Stout is…

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Category: Industry By: Workhouse Marketing

15 Mar 2016

3 Common Social Media Mistakes You Might Be Making

Social media has provided businesses with the holy grail, a platform by which you can facilitate two way communication directly with your customer base. Although it may not be quite free anymore, most social campaigns rely on some budget, it’s still cheaper than many other marketing activities! It’s for this reason that it can be…

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Category: Industry, Social Media By: Workhouse Marketing

08 Dec 2015

The art of gift wrapping

Who doesn't like to receive a gift at Christmas? Presentation can make a gift! A neatly wrapped present can be intriguing and make the receiver feel the most important person in the world. The amount of energy you put into wrapping a gift can be spread to those receiving it,"Wrapping a gift is about so much…

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Category: Project Wrap By: Workhouse Marketing

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