Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

01 Sep 2016

Local SEO: 5 Simple Steps to Getting Your Business Listed on Google

Have you ever entered a search term into Google such as “florists near me” or “restaurants in Preston”? Of course you have, and so do many other people! Google will likely give you a handy list of nearby places that match your search query. It's called Local SEO. Now, have you ever tried it for…

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Category: Digital, Marketing By: Workhouse Marketing

30 Jun 2016

Bad News for Brands: Facebook’s Latest Algorithm Update Will Reduce Organic Reach

Many brands and publishers rely on social networks to push their content out to wider audiences. However, if you run a brand or publisher page you may have noticed that your interactions have slowly declined over the last few years. Here’s why… Facebook’s Edgerank Algorithm Explained (Briefly) Facebook uses an algorithm codenamed Edgerank to decide…

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Category: Digital By: Workhouse Marketing

29 Jun 2016

5 Tips for Optimising Blog Posts

Blogging, what started out as a way for angsty 15-year-olds to vent their frustrations online, has developed into big business for many companies. After all, here I am writing a blog post about blog posts! And I can assure you that my angsty teenage days are far behind me... Many have cottoned on to the…

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Category: Digital By: Workhouse Marketing

15 Jun 2016

What is Marketing Automation?

You might have heard the phrase ‘marketing automation’ bandied about recently. It’s one of the latest marketing buzzwords, however, that buzz isn’t unjustified! So, what is marketing automation? Broadly speaking, marketing automation refers to software that can ‘automate’ a variety of marketing actions, such as, emails, social media and other website actions. Marketing automation software…

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Category: Digital By: Workhouse Marketing

07 Jun 2016

4 Black Hat SEO Techniques to Avoid

As an agency that regularly practises safe and effective methods of search engine optimisation, it’s quite shocking how often we still encounter companies employing aggressive tactics to achieve higher search engine rankings. These types of strategies are called black hat SEO, and using them can result in your site being penalised by search engines as…

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Category: Digital By: Workhouse Marketing

31 May 2016

What is Search Engine Optimisation (SEO)?

You’ve heard the phrase, you may have heard how important it is for a website, but you’re still not sure how to answer the question… What is search engine optimisation? It’s not really as complicated as it sounds. Unless you’ve lived under a rock, you’ve probably come across Google at some point, or another search…

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Category: Digital By: Workhouse Marketing

26 May 2016

The Art of Logo Design

When starting out a new business, or rebranding an existing one, one thing that most companies get stuck at is logo design and brand identity. Logo development should be part of a larger branding exercise, and is much more than picking nice colours and fonts. Before a sketch pad is even cracked there is usually…

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Category: Graphic Design By: Workhouse Marketing

26 May 2016

The Science of Colours [Infographic]

In an earlier post on branding and logo design we touched upon 'The Science of Colours' and how different colours evoked different emotions in their audience. To expand upon that we've created an infographic that outlines the different colours and emotions, as well as some other handy information on why colour might just be the most…

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Category: Graphic Design By: Workhouse Marketing

10 May 2016

5 Email Marketing Tips for Successful Campaigns

It’s amazing that in the modern day with all the technology we have that email marketing is still a hugely successful medium for marketers. Earlier this year Econsultancy released a report that found that email open rates were actually on the rise! This is not a fading medium, and it should still be part of…

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Category: Digital, Industry, Marketing By: Workhouse Marketing

03 May 2016

5 Simple Tips for Writing Better Copy

There’s no one size fits all approach to writing great copy, but there are a few things that can be done to improve most pieces. In this post we’re going to look at 5 very simple steps on how to write better copy. #1 Keep it simple We all like to show off, it’s in our…

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Category: Industry By: Workhouse Marketing