Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

29 Jan 2018

Facebook’s changed their algorithm (again). Here’s what it means for your business page…

Alright, what’s happened here then? It would seem that Google and Facebook are locked in a fierce battle to decide who can change their algorithm most often. Stand down SEO’s, it’s time for the social team to despair as Mark Zuckerberg recently announced they would be once again changing its news feed algorithm (a.k.a. Edgerank)…

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Category: Social Media By: Workhouse Marketing

04 Jul 2017

Facebook Ads – Do you just click the ‘Boost post’ button? Here’s why you shouldn’t!

If you have a Facebook page for your business you may well have realised the huge potential of running Facebook ads. However, if you’re one of the many businesses that simply press the ‘Boost post’ button that shows up on each of your posts I have some bad news for you… You have more than…

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Category: Social Media By: Workhouse Marketing

01 Dec 2016

Beware of the Trolls: A Guide to Handling Social Media Complaints (and Trolls)

Now, the first thing you need to do is distinguish between a troll and genuine customer complaint. Not all who complain are necessarily trolls and it’s important that each is dealt with differently. Troll1 (noun): A cave dwelling creature with poor hygiene and an ugly appearance. Troll2 (verb): To derive pleasure from posting deliberately offensive…

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Category: Digital, Industry, Social Media By: Workhouse Marketing

25 Sep 2016

Growing Your Social Media Presence

As a marketer/ business owner it is easy to move ‘social media’ to the bottom of your to-do list in favour of more exciting/ urgent campaigns. The world has more or less moved online so it’s important to join us and stay relevant. Social media should be on-going as part of your overall marketing strategy.…

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Category: Social Media By: Workhouse Marketing

26 Apr 2016

LinkedIn Ads: An Introduction…

We recently shared posts with introductions to the Facebook and Twitter advertising systems. Our latest and last in this series of posts is going to look at how to use LinkedIn ads. LinkedIn is known as ‘The Professional Network’, it might not be the right option for every business, but by the end of this…

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Category: Social Media By: Workhouse Marketing

14 Apr 2016

Twitter Ads: An Introduction To…

Recently we posted an article on Facebook’s ads system, well they’re not the only game in town! Micro-blogging site Twitter also has an ad platform, but the two work in very different ways. In this article we’re going to look at how to use Twitter ads and the targeting options available on the platform. Finding the…

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Category: Social Media By: Workhouse Marketing

06 Apr 2016

Facebook Ads: An Introduction…

If you aren’t already familiar with it then take it from us, Facebook’s advertising platform can be an incredibly powerful tool for your business. Whether you’re small, large, local or multinational there’s an application for Facebook ads and if you haven’t used them yet, then you may well be missing a trick. In this article,…

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Category: Social Media By: Workhouse Marketing

15 Mar 2016

3 Common Social Media Mistakes You Might Be Making

Social media has provided businesses with the holy grail, a platform by which you can facilitate two way communication directly with your customer base. Although it may not be quite free anymore, most social campaigns rely on some budget, it’s still cheaper than many other marketing activities! It’s for this reason that it can be…

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Category: Industry, Social Media By: Workhouse Marketing