Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

13 Aug 2018

Taking the fight to Amazon

We’ll start off by clearly stating... you can’t beat Amazon at its own game. At this stage they’re simply too big and powerful, they’re able to buy stock in huge quantities and provide the slickest possible service to their millions of customers. Many companies have tried to compete with them on price and simply depleted…

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Category: Industry By: Workhouse Marketing

15 May 2017

3 SEO Friendly Strategies for Building Links

Search engine optimisation (SEO) is a complicated business that takes a lot of skill and know how (and we must admit, sometimes a bit of dumb luck). SEO practices can be split into two categories: on-page and off-page. On-page strategies refer to anything you might do to make a web page more attractive to a…

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Category: Industry, Marketing By: Workhouse Marketing

01 Dec 2016

Beware of the Trolls: A Guide to Handling Social Media Complaints (and Trolls)

Now, the first thing you need to do is distinguish between a troll and genuine customer complaint. Not all who complain are necessarily trolls and it’s important that each is dealt with differently. Troll1 (noun): A cave dwelling creature with poor hygiene and an ugly appearance. Troll2 (verb): To derive pleasure from posting deliberately offensive…

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Category: Digital, Industry, Social Media By: Workhouse Marketing

10 May 2016

5 Email Marketing Tips for Successful Campaigns

It’s amazing that in the modern day with all the technology we have that email marketing is still a hugely successful medium for marketers. Earlier this year Econsultancy released a report that found that email open rates were actually on the rise! This is not a fading medium, and it should still be part of…

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Category: Digital, Industry, Marketing By: Workhouse Marketing

03 May 2016

5 Simple Tips for Writing Better Copy

There’s no one size fits all approach to writing great copy, but there are a few things that can be done to improve most pieces. In this post we’re going to look at 5 very simple steps on how to write better copy. #1 Keep it simple We all like to show off, it’s in our…

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Category: Industry By: Workhouse Marketing

22 Mar 2016

Got Tech? Marketing Technology In 2016

Step into any marketing department or agency in the world and you will hear a variety of names for different types of technology they use to plan, execute and measure their marketing activities. Setting out to master them all is next to impossible, as over the last 5 years the number of marketing technology platforms…

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Category: Industry By: Workhouse Marketing

17 Mar 2016

“Guinness Is Good For You” – Guinness Advertising Throughout History

It’s St. Patricks Day and that is synonymous with one beer brand, Guinness. The beer has been brewed in Dublin since 1759, to put that into context, Guinness was probably giving your great, great, great Grandfather a headache on a Sunday morning. One thing that has always stood out about the popular Irish Dry Stout is…

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Category: Industry By: Workhouse Marketing

15 Mar 2016

3 Common Social Media Mistakes You Might Be Making

Social media has provided businesses with the holy grail, a platform by which you can facilitate two way communication directly with your customer base. Although it may not be quite free anymore, most social campaigns rely on some budget, it’s still cheaper than many other marketing activities! It’s for this reason that it can be…

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Category: Industry, Social Media By: Workhouse Marketing