Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

08 May 2018

Blueprint for a brand identity

Repeat after me, ‘my logo is not my brand’. Right, now we’ve got that out the way we can crack on and talk about what a brand is and why it’s so important to your business. Have you ever met someone so devoid of personality that you glazed over and started daydreaming the moment they…

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Category: Graphic Design, Marketing By: Workhouse Marketing

26 May 2016

The Art of Logo Design

When starting out a new business, or rebranding an existing one, one thing that most companies get stuck at is logo design and brand identity. Logo development should be part of a larger branding exercise, and is much more than picking nice colours and fonts. Before a sketch pad is even cracked there is usually…

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Category: Graphic Design By: Workhouse Marketing

26 May 2016

The Science of Colours [Infographic]

In an earlier post on branding and logo design we touched upon 'The Science of Colours' and how different colours evoked different emotions in their audience. To expand upon that we've created an infographic that outlines the different colours and emotions, as well as some other handy information on why colour might just be the most…

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Category: Graphic Design By: Workhouse Marketing