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Pay per click is becoming an increasingly popular tool for organisations. In fact, Google has seen a significant increase in their advertising revenue from 2001 to now, rising to 116.32 billion dollars last year! PPC is widely used and extremely popular amongst marketers due to it giving them the opportunity to achieve many different goals,…

Well, the SEO overlords over at Google HQ have done it again released a new broad core algorithm update. It’s not necessarily time to panic though! Whilst some website types may see significant rises or drops in rankings the early consensus is that for many other website types it’s nothing too dramatic. We’re going to…

Email marketing has long been a contentious subject, ever since Gary Thuerk sent the first unsolicited commercial bulk email in 1978 to just 400 people. For his troubles Gary earned himself the nickname, ‘The Father of Spam’, not quite the legacy most would like to leave behind. Theurk actually prefers to think of himself as…

User experience (UX) design is a complicated process, it’s the bit that takes part before the dazzling visuals and it’s arguably the most important part of any digital project. UX designers are concerned with how intuitive a platform is and how pleasant an experience it is for the end user. It’s one of the most…

Quite often, we get people questioning the purpose behind writing regular blog posts and creating content for their website. Sure, blogs may have started out as a way for angsty teenagers to vent their frustrations anonymously in online diaries, but they have come a long way since those days. Creating regular, engaging content for your…

You type a search query into Google or any of the other search engines and look through the options it fires back. Your business isn’t there. Your competitors are, but you’re not. You keep clicking through the pages and finally find your business on page 3, 4, 5 or even worse. It’s actually irrelevant which…

Now, the first thing you need to do is distinguish between a troll and genuine customer complaint. Not all who complain are necessarily trolls and it’s important that each is dealt with differently. Troll1 (noun): A cave dwelling creature with poor hygiene and an ugly appearance. Troll2 (verb): To derive pleasure from posting deliberately offensive…

Websites are little bit like cars, they don’t last forever and without constant maintenance and care they can quickly turn into “a banger”. This doesn’t necessarily mean you need to commission a brand new website (but it might do), sometimes a website just needs a bit of TLC. At Workhouse we are often tasked with…

We live in an age where the web is awash with content, standing out can be tough, but it also presents one of the biggest opportunities for modern businesses. Content comes in many forms; blog posts, videos, social media, ebooks, white papers, guides, the list goes on! At Workhouse, creating content is much more than…

Have you ever entered a search term into Google such as “florists near me” or “restaurants in Preston”? Of course you have, and so do many other people! Google will likely give you a handy list of nearby places that match your search query. It's called Local SEO. Now, have you ever tried it for…