Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

08 May 2018

Blueprint for a brand identity

Repeat after me, ‘my logo is not my brand’. Right, now we’ve got that out the way we can crack on and talk about what a brand is and why it’s so important to your business. Have you ever met someone so devoid of personality that you glazed over and started daydreaming the moment they…

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Category: Graphic Design, Marketing By: Workhouse Marketing

02 May 2018

4 Ways Blogging and Content Creation Can Benefit Your Business

Quite often, we get people questioning the purpose behind writing regular blog posts and creating content for their website. Sure, blogs may have started out as a way for angsty teenagers to vent their frustrations anonymously in online diaries, but they have come a long way since those days. Creating regular, engaging content for your…

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Category: Digital, Marketing By: Workhouse Marketing

23 Mar 2018

Marketing Rule #1: Never take your foot off the accelerator or your eyes off the prize

I’d hazard a guess that the only people who haven’t heard of Coca-Cola live in the deepest depths of the jungle cut off from all civilisation, and even then I bet a lonely can has come floating downriver. They have a huge 44% market share in the soft drinks sector, more than one and a…

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Category: Marketing By: Workhouse Marketing

08 Feb 2018

A Client’s Guide to Appointing a Marketing Agency

The very start of a client and agency relationship is important, it can set the tone for how any future projects will go and ultimately whether it will be a long and productive partnership. At Workhouse, we dedicate a lot of time to improving our relationships and the way we work with our clients. However,…

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Category: Uncategorized By: Workhouse Marketing

29 Jan 2018

Facebook’s changed their algorithm (again). Here’s what it means for your business page…

Alright, what’s happened here then? It would seem that Google and Facebook are locked in a fierce battle to decide who can change their algorithm most often. Stand down SEO’s, it’s time for the social team to despair as Mark Zuckerberg recently announced they would be once again changing its news feed algorithm (a.k.a. Edgerank)…

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Category: Social Media By: Workhouse Marketing

04 Sep 2017

User Experience Rules for Online Advertisements and Pop-Ups in Web Design

We’ve all experienced it (excuse the pun). You click a link eager to devour the juicy content that’s been promised on the other side. Your mouse cursor hovers over the play button expectantly and then BANG, you have to look at an annoying advertisement first. ‘Sign up to our mailing list’, ‘buy this’, ‘click here’,…

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Category: Website Design By: Workhouse Marketing

10 Jul 2017

5 Reasons Quality SEO Copywriting is Essential to Your Website

You type a search query into Google or any of the other search engines and look through the options it fires back. Your business isn’t there. Your competitors are, but you’re not. You keep clicking through the pages and finally find your business on page 3, 4, 5 or even worse. It’s actually irrelevant which…

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Category: Digital, Marketing By: Workhouse Marketing

04 Jul 2017

Facebook Ads – Do you just click the ‘Boost post’ button? Here’s why you shouldn’t!

If you have a Facebook page for your business you may well have realised the huge potential of running Facebook ads. However, if you’re one of the many businesses that simply press the ‘Boost post’ button that shows up on each of your posts I have some bad news for you… You have more than…

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Category: Social Media By: Workhouse Marketing

15 May 2017

3 SEO Friendly Strategies for Building Links

Search engine optimisation (SEO) is a complicated business that takes a lot of skill and know how (and we must admit, sometimes a bit of dumb luck). SEO practices can be split into two categories: on-page and off-page. On-page strategies refer to anything you might do to make a web page more attractive to a…

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Category: Industry, Marketing By: Workhouse Marketing

25 Jan 2017

No Ifs or Buts… It’s Time to Secure Your Website

The vast majority of our posts exist to offer friendly advice, take it or leave it type stuff for the most part. However, the information in this particular post we want to resonate a bit stronger as it could be critical to your website. Starting this month Google will start to show warnings on unencrypted websites…

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Category: Website Design By: Workhouse Marketing

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