Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

24 Oct 2019

Creating a Successful Rebranding Strategy

  There are many potential reasons to consider rebranding, from outgrowing your image to moving into a new market. Ensuring a successful rebranding project depends on careful planning, in-depth research and putting an effective strategy in place. Below is our step-by-step guide for creating a successful rebranding strategy. Figure out if and why you need…

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Category: branding By: Workhouse Marketing

24 Oct 2019

How to Improve Brand Image

Brand image is all about the way in which people see your brand, it’s the perception of you in the minds of consumers. Your brand image is something that develops over time and is based on the experiences and interactions that customers have with you.  These interactions don’t just involve the purchasing of your products…

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Category: branding By: Workhouse Marketing

24 Oct 2019

What is the Importance of Branding?

A common misconception is that branding is just a logo and a slogan to go with it, however, it actually goes far beyond this. While these are important aspects, branding actually involves all elements of a customer’s experience with your business, from your logo and your website to your social media accounts and your customer…

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Category: branding By: Workhouse Marketing

24 Oct 2019

The Power of Brand Storytelling

As humans, we are naturally drawn to stories. Throughout history, storytelling is how people have passed on knowledge from one generation to the next and it’s how we teach, communicate and form relationships with people today.  In this day and age, consumers have a huge amount of choice over which companies they choose to buy…

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Category: branding By: Workhouse Marketing

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