What Are The Benefits of Social Media Marketing?

So what are the benefits of marketing your business on social media? This is a commonly asked question and one that’s quite important given the impact of social media these days! Well, according to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.

These are some impressive stats, but why is social media so effective? Below are just a few of the many benefits social media marketing can bring…

It helps to increase brand recognition

Every status, video, picture or blog that you post to your social media accounts have the potential to increase your visibility. Additionally, social media makes your business more accessible for new customers, and more familiar and recognisable for your existing ones. For example, a frequent Twitter user could hear about your business for the first time when you appear on their newsfeed. Or a regular customer of yours may become better acquainted with your brand after seeing your presence on multiple networks.

It increases opportunities to convert customers

Every post you make on social media is a potential opportunity for your customers to convert. Creating and building up your social media accounts means that you’ll simultaneously have access to new customers, recent customers and old customers. Plus, you’ll be able to interact with all of them at once! Each of your posts is a chance for your followers to react, and each reaction could lead to a site visit, and eventually a conversion. Of course, not all of your interactions will end in a conversion, but the more you interact with your followers, the more chances you’ll have to generate new leads.

It helps to increase brand authority

Interacting with your customers regularly over social media is a great way to ensure continuous customer satisfaction and to paint your brand in a good light. When people are wanting to compliment or brag about your product or service, more often than not they turn to social media. And when these people post about your brand name, others will want to follow and find out more about you. So, the more people are talking about you on social media, the more valuable and authoritative your brand will seem to new potential customers.

It can lead to an increase in inbound traffic

Without social media, your inbound traffic will most likely come from those who already know of your brand and to individuals who are searching for the keywords you’re ranking for. However, with social media, every post is another path that leads back to your website, and every social media follower is an opportunity for a new visitor to your site. Therefore,

the more quality content you put out on social media, the more likely you are to increase your inbound traffic. And of course, more traffic can mean more leads and conversions.

Richer customer experiences

Social media, when you strip it all back, is a communication channel like email and phone calls. Every post and interaction with your customers over social media is a new opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter or Facebook, you can immediately address the comment, apologise publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and maybe even recommend additional products. As a result, social media enables you to provide a personal experience that lets customers know you care about them.

Improved customer insights

Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave. You can then use this insight to further improve your social media marketing. For example, you can segment your content into different topics and see which types of content generate the most interest, and then focus your efforts on producing more posts on that topic.

Closing thoughts

Social media marketing, when done right, can lead to more customers, more traffic, and more conversions.

Get in touch today to find out how we can help with your social media marketing strategy. Give us a call on 01254 878956 or email hello@workhousemarketing.com.