Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

16 Aug 2018

Is email marketing really dead?

Email marketing has long been a contentious subject, ever since Gary Thuerk sent the first unsolicited commercial bulk email in 1978 to just 400 people. For his troubles Gary earned himself the nickname, ‘The Father of Spam’, not quite the legacy most would like to leave behind. Theurk actually prefers to think of himself as…

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Category: Digital, Marketing By: Workhouse Marketing

31 Jul 2018

The resurgence of direct mail as a marketing tool

Once upon a time, we were inundated with marketing messages in the post, and then along came email, a cheaper and faster alternative. However, in recent years we’ve seen direct mail start to enjoy a revival as marketers observe an increase in response rates that rival those of its digital cousin. In 2016, direct mail…

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Category: Marketing By: Workhouse Marketing

08 May 2018

Blueprint for a brand identity

Repeat after me, ‘my logo is not my brand’. Right, now we’ve got that out the way we can crack on and talk about what a brand is and why it’s so important to your business. Have you ever met someone so devoid of personality that you glazed over and started daydreaming the moment they…

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Category: Graphic Design, Marketing By: Workhouse Marketing

02 May 2018

4 Ways Blogging and Content Creation Can Benefit Your Business

Quite often, we get people questioning the purpose behind writing regular blog posts and creating content for their website. Sure, blogs may have started out as a way for angsty teenagers to vent their frustrations anonymously in online diaries, but they have come a long way since those days. Creating regular, engaging content for your…

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Category: Digital, Marketing By: Workhouse Marketing

23 Mar 2018

Marketing Rule #1: Never take your foot off the accelerator or your eyes off the prize

I’d hazard a guess that the only people who haven’t heard of Coca-Cola live in the deepest depths of the jungle cut off from all civilisation, and even then I bet a lonely can has come floating downriver. They have a huge 44% market share in the soft drinks sector, more than one and a…

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Category: Marketing By: Workhouse Marketing

28 Feb 2018

‘Sell the sizzle, not the steak’ – why we sell benefits, not features…

One of the oldest adages in the advertising and marketing community is, ‘features tell, but benefits sell’. Essentially, it means that if you want to sell something, you should focus on how your product benefits the customer, not the features it has. Of course, features are still important, they’re just not the driver for most…

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Category: Marketing By: Workhouse Marketing

08 Feb 2018

A Client’s Guide to Appointing a Marketing Agency

The very start of a client and agency relationship is important, it can set the tone for how any future projects will go and ultimately whether it will be a long and productive partnership. At Workhouse, we dedicate a lot of time to improving our relationships and the way we work with our clients. However,…

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Category: Marketing By: Workhouse Marketing

10 Jul 2017

5 Reasons Quality SEO Copywriting is Essential to Your Website

You type a search query into Google or any of the other search engines and look through the options it fires back. Your business isn’t there. Your competitors are, but you’re not. You keep clicking through the pages and finally find your business on page 3, 4, 5 or even worse. It’s actually irrelevant which…

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Category: Digital, Marketing By: Workhouse Marketing

15 May 2017

3 SEO Friendly Strategies for Building Links

Search engine optimisation (SEO) is a complicated business that takes a lot of skill and know how (and we must admit, sometimes a bit of dumb luck). SEO practices can be split into two categories: on-page and off-page. On-page strategies refer to anything you might do to make a web page more attractive to a…

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Category: Industry, Marketing By: Workhouse Marketing

25 Jan 2017

4 Items to Add to Your 2017 Marketing Checklist

The key to any great marketing strategy is to make sure you never get stuck in a rut and constantly review your practices. However, it’s easy to get bogged down in all the new technology and buzzwords! You might be wondering which things you should be focussing on in the upcoming year. Does a groundwork…

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Category: Marketing By: Workhouse Marketing

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