Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

17 May 2019

12 Email Marketing Tips to Increase Conversions

There’s no denying the fact that email marketing is one of the most effective ways of reaching your target audience, retaining your customers and encouraging them to take action. In fact, 80% of business professionals believe that email marketing increases customer retention, and 59% of people say marketing emails influence their purchase decision. These are…

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Category: Uncategorized By: Workhouse Marketing

10 May 2019

What Are The Benefits of Social Media Marketing?

So what are the benefits of marketing your business on social media? This is a commonly asked question and one that’s quite important given the impact of social media these days! Well, according to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic…

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Category: Social Media By: Workhouse Marketing

09 Apr 2019

Setting up a Successful Google Ads PPC Campaign

Pay per click is becoming an increasingly popular tool for organisations. In fact, Google has seen a significant increase in their advertising revenue from 2001 to now, rising to 116.32 billion dollars last year! PPC is widely used and extremely popular amongst marketers due to it giving them the opportunity to achieve many different goals,…

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Category: Digital By: Workhouse Marketing

07 Sep 2018

“WE NEED A MEDIC!” – Google Broad Core Algorithm Update – August 2018

Well, the SEO overlords over at Google HQ have done it again released a new broad core algorithm update. It’s not necessarily time to panic though! Whilst some website types may see significant rises or drops in rankings the early consensus is that for many other website types it’s nothing too dramatic. We’re going to…

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Category: Digital By: Workhouse Marketing

16 Aug 2018

Is email marketing really dead?

Email marketing has long been a contentious subject, ever since Gary Thuerk sent the first unsolicited commercial bulk email in 1978 to just 400 people. For his troubles Gary earned himself the nickname, ‘The Father of Spam’, not quite the legacy most would like to leave behind. Theurk actually prefers to think of himself as…

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Category: Digital, Marketing By: Workhouse Marketing

13 Aug 2018

Taking the fight to Amazon

We’ll start off by clearly stating... you can’t beat Amazon at its own game. At this stage they’re simply too big and powerful, they’re able to buy stock in huge quantities and provide the slickest possible service to their millions of customers. Many companies have tried to compete with them on price and simply depleted…

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Category: Industry By: Workhouse Marketing

07 Aug 2018

Back to the UX drawing board

User experience (UX) design is a complicated process, it’s the bit that takes part before the dazzling visuals and it’s arguably the most important part of any digital project. UX designers are concerned with how intuitive a platform is and how pleasant an experience it is for the end user. It’s one of the most…

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Category: Digital By: Workhouse Marketing

31 Jul 2018

The resurgence of direct mail as a marketing tool

Once upon a time, we were inundated with marketing messages in the post, and then along came email, a cheaper and faster alternative. However, in recent years we’ve seen direct mail start to enjoy a revival as marketers observe an increase in response rates that rival those of its digital cousin. In 2016, direct mail…

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Category: Marketing By: Workhouse Marketing

08 Jun 2018

Follow the BIBAs – Workhouse finalists for ‘Creative Business of the Year’

Following a successful application and subsequent interview, Workhouse are over the moon to have been shortlisted as finalists for the prestigious BIBAs Awards, under the category ‘Creative Business of the Year’. It’s our second award nomination of the year after narrowly missing out on retaining our Red Rose Awards title. The two-part process saw us…

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Category: Awards By: Workhouse Marketing

23 May 2018

Workhouse partners with Blackburn College to develop Lancashire’s student creatives

We’re excited and enthusiastic about having again committed to using our resources and knowledge to help develop the creative students at Blackburn College. The programme has been revamped for 2018 to focus more on providing students with real agency experience, and will also now see us having input into curriculum development to ensure the graduates…

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Category: The Team By: Workhouse Marketing

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