Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

08 Jun 2018

Follow the BIBAs – Workhouse finalists for ‘Creative Business of the Year’

Following a successful application and subsequent interview, Workhouse are over the moon to have been shortlisted as finalists for the prestigious BIBAs Awards, under the category ‘Creative Business of the Year’. It’s our second award nomination of the year after narrowly missing out on retaining our Red Rose Awards title. The two-part process saw us…

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Category: Awards By: Workhouse Marketing

23 May 2018

Workhouse partners with Blackburn College to develop Lancashire’s student creatives

We’re excited and enthusiastic about having again committed to using our resources and knowledge to help develop the creative students at Blackburn College. The programme has been revamped for 2018 to focus more on providing students with real agency experience, and will also now see us having input into curriculum development to ensure the graduates…

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Category: The Team By: Workhouse Marketing

08 May 2018

Blueprint for a brand identity

Repeat after me, ‘my logo is not my brand’. Right, now we’ve got that out the way we can crack on and talk about what a brand is and why it’s so important to your business. Have you ever met someone so devoid of personality that you glazed over and started daydreaming the moment they…

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Category: Graphic Design, Marketing By: Workhouse Marketing

02 May 2018

4 Ways Blogging and Content Creation Can Benefit Your Business

Quite often, we get people questioning the purpose behind writing regular blog posts and creating content for their website. Sure, blogs may have started out as a way for angsty teenagers to vent their frustrations anonymously in online diaries, but they have come a long way since those days. Creating regular, engaging content for your…

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Category: Digital, Marketing By: Workhouse Marketing

23 Mar 2018

Marketing Rule #1: Never take your foot off the accelerator or your eyes off the prize

I’d hazard a guess that the only people who haven’t heard of Coca-Cola live in the deepest depths of the jungle cut off from all civilisation, and even then I bet a lonely can has come floating downriver. They have a huge 44% market share in the soft drinks sector, more than one and a…

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Category: Marketing By: Workhouse Marketing

28 Feb 2018

‘Sell the sizzle, not the steak’ – why we sell benefits, not features…

One of the oldest adages in the advertising and marketing community is, ‘features tell, but benefits sell’. Essentially, it means that if you want to sell something, you should focus on how your product benefits the customer, not the features it has. Of course, features are still important, they’re just not the driver for most…

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Category: Industry, Marketing, Uncategorized By: Workhouse Marketing

08 Feb 2018

A Client’s Guide to Appointing a Marketing Agency

The very start of a client and agency relationship is important, it can set the tone for how any future projects will go and ultimately whether it will be a long and productive partnership. At Workhouse, we dedicate a lot of time to improving our relationships and the way we work with our clients. However,…

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Category: Uncategorized By: Workhouse Marketing

29 Jan 2018

Time to defend the title! Workhouse named as finalists for Creative Agency Award at Red Rose Awards ‘18

There were a number of highlights for us at Workhouse in 2017, but one that really stands out was our triumphant win at the annual Red Rose Awards when we were presented with the Creative Agency Award at the ceremony in Blackpool. Well, it looks like we’ll have to don the tuxedos once again and…

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Category: Awards By: Workhouse Marketing

29 Jan 2018

Facebook’s changed their algorithm (again). Here’s what it means for your business page…

Alright, what’s happened here then? It would seem that Google and Facebook are locked in a fierce battle to decide who can change their algorithm most often. Stand down SEO’s, it’s time for the social team to despair as Mark Zuckerberg recently announced they would be once again changing its news feed algorithm (a.k.a. Edgerank)…

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Category: Social Media By: Workhouse Marketing

27 Oct 2017

The North v South Marketing Agency Divide – Which Should You Choose?

I know what you’re thinking, a northern marketing agency writing a comment piece on whether to choose a northern or southern agency for your business. No points for guessing which side of the debate we fall on. However, if you will indulge me for just 5 minutes (less if you read fast) you will hopefully…

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Category: Uncategorized By: Workhouse Marketing

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