Blog

At Workhouse, we love a good chinwag, and it’s here that we put that to good use! Knowledge is power and we don’t mind sharing ours, which is why you’ll find the latest intelligence, opinions and news from the marketing and creative industries right here.

24 Oct 2019

Creating a Successful Rebranding Strategy

  There are many potential reasons to consider rebranding, from outgrowing your image to moving into a new market. Ensuring a successful rebranding project depends on careful planning, in-depth research and putting an effective strategy in place. Below is our step-by-step guide for creating a successful rebranding strategy. Figure out if and why you need…

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Category: branding By: Workhouse Marketing

24 Oct 2019

How to Improve Brand Image

Brand image is all about the way in which people see your brand, it’s the perception of you in the minds of consumers. Your brand image is something that develops over time and is based on the experiences and interactions that customers have with you.  These interactions don’t just involve the purchasing of your products…

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Category: branding By: Workhouse Marketing

24 Oct 2019

What is the Importance of Branding?

A common misconception is that branding is just a logo and a slogan to go with it, however, it actually goes far beyond this. While these are important aspects, branding actually involves all elements of a customer’s experience with your business, from your logo and your website to your social media accounts and your customer…

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Category: branding By: Workhouse Marketing

24 Oct 2019

The Power of Brand Storytelling

As humans, we are naturally drawn to stories. Throughout history, storytelling is how people have passed on knowledge from one generation to the next and it’s how we teach, communicate and form relationships with people today.  In this day and age, consumers have a huge amount of choice over which companies they choose to buy…

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Category: branding By: Workhouse Marketing

17 May 2019

12 Email Marketing Tips to Increase Conversions

There’s no denying the fact that email marketing is one of the most effective ways of reaching your target audience, retaining your customers and encouraging them to take action. In fact, 80% of business professionals believe that email marketing increases customer retention, and 59% of people say marketing emails influence their purchase decision. These are…

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Category: Uncategorized By: Workhouse Marketing

10 May 2019

What Are The Benefits of Social Media Marketing?

So what are the benefits of marketing your business on social media? This is a commonly asked question and one that’s quite important given the impact of social media these days! Well, according to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic…

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Category: Social Media By: Workhouse Marketing

09 Apr 2019

Setting up a Successful Google Ads PPC Campaign

Pay per click is becoming an increasingly popular tool for organisations. In fact, Google has seen a significant increase in their advertising revenue from 2001 to now, rising to 116.32 billion dollars last year! PPC is widely used and extremely popular amongst marketers due to it giving them the opportunity to achieve many different goals,…

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Category: Digital By: Workhouse Marketing

07 Sep 2018

“WE NEED A MEDIC!” – Google Broad Core Algorithm Update – August 2018

Well, the SEO overlords over at Google HQ have done it again released a new broad core algorithm update. It’s not necessarily time to panic though! Whilst some website types may see significant rises or drops in rankings the early consensus is that for many other website types it’s nothing too dramatic. We’re going to…

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Category: Digital By: Workhouse Marketing

16 Aug 2018

Is email marketing really dead?

Email marketing has long been a contentious subject, ever since Gary Thuerk sent the first unsolicited commercial bulk email in 1978 to just 400 people. For his troubles Gary earned himself the nickname, ‘The Father of Spam’, not quite the legacy most would like to leave behind. Theurk actually prefers to think of himself as…

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Category: Digital, Marketing By: Workhouse Marketing

13 Aug 2018

Taking the fight to Amazon

We’ll start off by clearly stating... you can’t beat Amazon at its own game. At this stage they’re simply too big and powerful, they’re able to buy stock in huge quantities and provide the slickest possible service to their millions of customers. Many companies have tried to compete with them on price and simply depleted…

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Category: Industry By: Workhouse Marketing

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