Wienerberger ZeroPlus

Launched in the UK in January 2012, ZeroPlus is a brand new product from Wienerberger, the world’s largest brick manufacturer. The product, a new mortar designed to work at temperatures from 0°C and rising, has been designed to work exclusively with the Porotherm Clay Block walling system to provide the same benefits of a fast, clean build, but in colder weather.

Working closely with Wienerberger UK, Workhouse developed several concepts for the marketing of ZeroPlus. ‘Cold and Fast’ has been chosen for the initial launch, with other concepts being retained for campaign development later in 2012.

Account Managed by Kim Cooper, Workhouse created and produced the ZeroPlus logo, website pages, full page adverts, technical data sheets, cement bag labels and commissioned branded thermal mugs to launch the campaign.

In order to depict the concept, the image of the polar bears, tower and builder was subject to a massive retouch, and the location photography used on the website and data sheets has been shot by our photographer, Andrew Woodhouse.