Crown Trade Steracryl Brochure

In 2010 Crown paints retail marketing materials were given a fresh approach making ‘It’s not just paint, it’s personal’ messaging integral to the brand. Commissioned by Crown paints, Workhouse updated the Crown Trade marketing materials to bring them into line with the new corporate branding.

To ensure the change was reflected across all their publications many had to be re-designed. The Steracryl brochure is just one example of design work by Creative Designer, James Hogg.

Workhouse are responsible for creative work on many of the Trade campaigns, adapting the ‘personal’ message to work for a Trade dominated audience.

Account managed by Kim Cooper, we have a long standing relationship with Crown paints and they have been one of our clients for 10 years.